Do you feel like your website is not giving you the right kind of returns for your business? Perhaps there’s nothing wrong with your products or even your services. You may have to look into your ways of website promotion instead.

Here are 4 steps to make a profit with site promotion:

1. Give more than one method of payment for your clients. There are others that feel comfortable paying through credit cards, others, through checks. To make sure that you can cater to their demands, include various payment options for them into your website. This way, your site can become a one-stop shop. It may also help if you can pick a shopping cart that will allow your customers to keep track of their orders.

2. Make sure all of your links are currently working. Because you’re practically not seen by your customers, your mode of communications for them shall be your website. It’s thus essential that all of your links in your web pages are working. You can verify their accessibility through online link checkers.

3. Give away freebies. Give your customers reason to check out your website as often as possible. One good way is to provide them with free stuff, including free eBooks and reports that are designed just for them. It’s also advisable that you grant them permission to share these items to other users for personal use.

4. Add surveys, polls, and quizzes into your website. Recent studies show that Internet visitors are bound to stay longer or visit a website again if it also has entertainment value. So why not add some quizzes or self-assessment tools into your website? They don’t have to be really complicated. It’s enough that in the end, they are able to have a good time while they’re surfing your website.