Make Money Online – but no “Niche”?The internet sees thousand of newcomers every day. People just like you and me who have heard of the many opportunities to make additional income from home on the internet.Despite all the hype and misguiding assurances, making money with a home based online business is no different to any other venture.you have to know what you want to do online and if,
you do not know, find out,
but do not buy the first money-making scheme that crosses your inbox.Most newcomers to the internet end up spending a bundle of cash on money programs without ever understanding the basic concepts of online businesses and how money is made online.For starters, one of the most overlooked and misunderstood aspect is that of a “niche market”.To state that a “niche ” is the “goose that lays the golden egg” is very apt with online marketing.But what is a Niche Market and Niche Marketing?In essence niche marketing is nothing more than knowing what specific sub-market you are going to target, within a larger specific market, like the health niche.Even If you decide to target the weight loss niche, there is many hundreds of ways searchers type in questions relating to weight loss problems, such asAdolescent weight problems
Lose weight after child birth
How to lose weight
Weight loss and chronic medication
How to lose weight after vacation, etc,etcSo from the examples above, a niche is a group of people with a common problem or questions they want resolved.Niche Market, Keyword Phrase, Targeted KeywordWe can replace the word “Niche” with “specific searchers” and retain the focus on our target market. You see a particular niche group of people who have a weight problem after childbirth, may type in a search phrase or keyword” How to lose weight after childbirth”.With internet marketing or selling online,a niche market,
keyword or
targeted keywordbecome one and the same thing for the marketer. It is the golden thread that distinguishes and defines what market I want to address and may determine how I need to approach it.When people have a problem or question, they have many variations on how they express that problem, meaning their search phrase or words.What are the characteristics of a viable Niche market?As we are discussing online business opportunities and related niches, there are 2 very important aspects relating to any niche we wish to target.The volume of free traffic relating to a niche. If we decide to target “overweight issues for men over 80″ we may not find many searches for that term. However, low traffic does not necessary mean it is not viable. (Sounds a bit confusing…) We have to view that in the light of the next aspect.
The commercial viability of a given niche or keyword. Is it a buyer “keyword”? Can we determine what the searchers intent is with the search phrase?Typically a search term ‘lose weight fast after childbirth” have all the makings of a commercial and viable niche. On the other hand it may be tempting to target that niche with high search volume. Your problem is that there are already many millions of competing web pages that are targeting that niche.Determine your niche and interest before you buy the next online money program.There are many ways to make money on the internet and affiliate marketing is a great way for newcomers to hone their skills in online marketing and start a home based business.Very popular niches that attracts many thousands of searchers every day is thehome income business, and the
health market segment (weight, acne, yeast infection, etc).Now that sounds pretty straight forward. But do not be fooled. These two markets comprise many thousands of submarkets, or niches with as many million competing web pages.There are many free tools available to provide some insight into niche markets of which Google AdWord-KeyWordTool is the most prominent. In addition there are quite a few professional online research tools available that have trail versions that you may use to find your niche.Buying a ready- made program only means success to the creator and not the buyer.Niche research is but one component (although the most important)
It is essential to have a basic understanding of all the various components and processes involved when you are planning a online home based business.Before you entertain any hopes of sustained and long term success online,invest in knowledge and not programs.
Decide what you want to do and where your passion or special interest lies.Find the niche, then find the product (or decide how you are going to exploit that niche).Educating yourself with internet marketing basics should be your first priority.